NewVIc students to pitch marketing campaigns in Germany

Students at Newham Sixth Form College (NewVIc) are working with students from the Berufliche Schule Korbach und Bad Arolsen (BSK) – a German Business School – to pitch marketing campaigns at a range of German manufacturers. The students are working together as part of an initiative called The European Business Project; a partnership between NewVIc and the BSK, which has been running for around five years.

After being grouped into teams made up of both colleges, the students were tasked with researching the UK market on behalf of four German corporations (ALMO, HEWI, WEIDEMANN and Wilke). The students will then devise and develop a marketing strategy for these corporations to launch their products in the UK, and present this strategy to the companies at BSK in Korbach, Germany, next month.
The products to be promoted are  German halal salami from Wilke, a sensory soap dispenser from HEWI, an enteral syringe from ALMO or a Hoftrack tractor from WEIDEMANN.

Following joint workshops at NewVIc and City Business Library, the teams will work on the assignments through regular workshops at both colleges over the next few weeks. The two colleges will then hold final joint workshops at BSK, concluding with a presentation to the four manufacturers.

The European Business Project provides a unique way for students to develop their skills in enterprise, teamwork, strategy, marketing and communication, whilst also providing insight and experience of the world of international business.

Geri Krasniqi, who is currently studying a Level 3 BTEC extended diploma in business said, “In the future, I hope to work in the stock exchange and this project will allow me to get experience of other markets outside of the UK. I’m really looking forward to presenting our ideas in Germany with my team. This experience will look great on my CV when I look for jobs. I also think it’s really important to have business knowledge, no matter what field you’re in.”

Polliner Chukwuma, teacher of business, said “The European business project has been running for several years now, and offers NewVIc students the unique opportunity to not only work with students from Germany, but also to pitch to German corporations. We’ll be supporting them throughout the process and are really looking forward to seeing their final presentations”